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This web site medallionfoodsinctempura.com states the following, "Since the founding of Nisshin in 1900, we have maintained." We noticed that the website said " A corporate principle of contributing to a healthy and fruitful life for all." It also said " Lets Reinvent Your Menu with Tempura Batter Mix. Top Brand in Japan! See how to use our Tempura Batter Mix. Our new site has been launched! Tempura Batter Mix A-typeJPN. Tempura Batter Mix A-Type Special. Try Out New Recipes! About Tempura Batter Mix." The header had tempura as the highest ranking optimized keyword. It is followed by tempura recipe, tempura batter, and tempura batter mix which isn't as ranked as highly as tempura. The next words medallionfoodsinctempura.com used was recipe. japanese was included but could not be seen by web crawlers.